Gordon MacKenzie worked at Hallmark Cards for thirty years, where he inspired his colleagues to slip the bonds of Corporate Normalcy and rise to orbit – to a mode of dreaming, daring, and doing above and beyond the rubber-stamp confines of the administrative mind-set. In this deeply funny book, exuberantly illustrated in full color, he shares lessons on awakening and fostering creative genius. He teaches how to emerge from the “giant hairball” – that tangled, impenetrable mass of rules and systems based on what worked in the past and which can lead to mediocrity in the present.